At a swim meet just outside St. Louis, heads turned when a team of young swimmers walked through the rec center with their parents in tow. A supportive mom kept her eye on the clock while the Makos Swim Team athletes tucked their natural curls, braids, and locs into yellow swimming caps. In the bleachers,…
In general, micro niches represent a small part of consumers and clients from a broader market. Thinking about the shoes example, a micro niche could be men’s running shoes, men’s formal shoes, red leather men’s shoes, and thousands of other specifications. As you notice from the examples, micro niches leave no room for the…
Some people consider access to the web. Even very few people understand this, and without understanding there will be no sympathy or change. However, a series of high-profile lawsuits in 2019, such as the lawsuit against Beyoncé management, exposed the case – and I expect we’ll see many companies in 2020 before they use the…
